Hello there!
A little intro to me - resume below.
When I first started prototyping content, I didn’t even know UX was a ‘real job’. Back then, it wasn’t a widely recognised term—but thanks to ongoing work from the UX community (myself included!), more companies now understand its value.
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UX came naturally to me. I love the full process—from stakeholder engagement and research to hands-on prototyping, writing user stories, and mentoring junior designers.
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I’ve worked both in-house and agency-side, with clients ranging from global financial services firms to small local charities. Whether I’m designing and prototyping myself, or overseeing external teams, I focus on making things that work—not just things that look good.
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I’m honest, collaborative, and hardworking. Outside of work, I stay on top of UX and tech trends through meetups, industry events, and co-running my own monthly group, South West UX, in Bristol.
Resume
2023 - 2024
At Nomensa, I was a lead in the UXD team, delivering accessible, user-centred digital experiences for clients such as Virgin Media, BBC, Dyson, David Lloyd Fitness, Energy Systems Catapult, and multiple Government agencies.
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Led user research activities including stakeholder interviews, discovery workshops, and usability testing—ensuring user needs were identified early and remained central throughout the design process
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Designed and facilitated workshops to align stakeholders around user problems and research findings, translating these into actionable design directions
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Conducted in-depth usability testing (including with users with access needs), synthesising findings into clear, evidence-based recommendations for iteration
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Mapped end-to-end user journeys and service blueprints in close collaboration with product, legal, compliance, and content teams to reflect real-world user behaviour and constraints
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Advocated for inclusive design by applying WCAG guidelines, collaborating with internal accessibility experts who contribute to shaping the standards
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Supported content design and strategy with research-led insights, backed by a strong foundation in UX copywriting and SEO
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Worked in agile environments both embedded within client teams and as part of cross-functional Nomensa squads
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Contributed to practitioner-led sales by providing strategic UX input rooted in user research and service design principles
2022 - 2023
Senior UX designer
CI&T – Global Digital Product Agency
At CI&T, I worked across multiple large-scale client projects—including Virgin Media Ireland, Virgin and O2 (Volt), and Stagecoach—delivering user-centred design solutions that prioritise accessibility and usability.
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Map user journeys and create wireframes using established pattern libraries to ensure consistency and scalability
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Lead and contribute to discovery phases, including client workshops, user research, and information architecture development
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Conduct usability testing and apply insights to inform iterative design improvements
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Deliver both short-term, high-impact UX projects and long-term engagements, embedded within client teams and agile sprints
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Collaborate closely with cross-functional teams to ensure design decisions align with business goals and technical feasibility
2017 - 2022
User Experience Manager, UK
Zurich Insurance – Global Financial Services Provider
As UK User Experience Manager at Zurich, I led UX research and strategy across a broad portfolio of digital initiatives—including large-scale site migrations, new sales journeys, customer portals, and mobile apps. My role centred on embedding a research-led, customer-first approach across Zurich’s UK digital estate, serving both direct consumers and intermediaries such as brokers and aggregators.
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Directed end-to-end user research efforts, from discovery interviews and usability testing to surveys and analytics reviews, ensuring user insights guided all design decisions
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Developed information architectures, user flows, and journey maps grounded in qualitative and quantitative research
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Navigated legacy and modern systems to deliver research-backed solutions that balanced user needs with technical feasibility and regulatory requirements
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Partnered with cross-functional stakeholders—IT architects, underwriters, compliance, financial promotions, legal, and marketing—to validate assumptions and refine solutions collaboratively
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Championed evidence-based design within agile delivery teams, integrating research findings into iterative design, development, and optimisation cycles
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Oversaw ongoing testing and performance monitoring, using tools such as heatmaps, analytics platforms, and user testing to continuously improve digital experiences
2016 - 2017
User Experience consultant
Felinesoft – Digital Agency, Bristol
At Felinesoft, I led UX discovery and design across systems integration and web development projects for clients including Mercedes-Benz and the British Association for Counselling & Psychotherapy, placing user research at the heart of the process.
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Led end-to-end discovery activities including stakeholder workshops, user interviews, content audits, card sorting, and data analysis to uncover user needs and define project goals
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Developed research-informed personas and user journeys to guide design decisions and ensure alignment with user behaviours and mental models
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Created clear, user-centred information architectures and interactive prototypes, validating design hypotheses through usability testing and iterative refinement
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Worked collaboratively with clients, CRM specialists, developers, QA, and design teams to translate research insights into scalable, user-friendly digital solutions
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Maintained strong alignment between user needs and business objectives, ensuring user research was embedded throughout the full project lifecycle—from MVP through to delivery
2015 - 2016
User Experience consultant
RAC – British Motoring Company
At RAC, I focused on improving existing user journeys and designing new, research-driven experiences—including the development of a new sales website for RAC Cars, their used car retail platform.
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Conducted user research to uncover pain points and opportunities across legacy systems, using insights to shape improved cross-platform journeys
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Partnered with IT, data analysts, and internal teams to ensure user needs were addressed within technical, legal, and security constraints
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Collaborated with Business Analysts, developers, designers, content creators, and third-party suppliers to validate assumptions and align digital solutions with both user expectations and the RAC brand vision
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Used stakeholder insights, user feedback, and performance data to inform design decisions and iterate on digital experiences that met real customer needs
2012 - 2015
SEO Copywriting, UXD
Element78 – Web Design & Development Agency
At Element78, I applied user research and UX design principles across a range of sectors including charity, retail, and eCommerce, delivering research-led, user-centred solutions.
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Led discovery to consolidate A-Gas and Coolgas microsites into a unified global platform, starting with stakeholder interviews and content audits to understand user needs and business priorities
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Conducted IA mapping and restructured the URL architecture based on user behaviours and search intent
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Created interactive prototypes for validation and iteration, ensuring a consistent and user-friendly product experience
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Oversaw the migration of technical documents with legal and safety considerations, ensuring compliance with global regulations
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Delivered CMS training to the A-Gas marketing team, supporting long-term usability and content governance
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Researched user search behaviour to inform SEO and PPC strategies across national and regional property microsites
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Applied findings to create SEO-optimised content tailored to user queries and location-based search trends
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Managed Google AdWords campaigns, using performance data to optimise targeting, messaging, and budget allocation